In a contemporary context when societies have advanced economically, socially and even politically, Africa still seems to be stagnating. It doesn’t require statistics to confirm this assertion. Ordinary observation and popular opinion is enough to affirm. The coming of new information and communication technologies that have plunged the world into an irresistible social communication network has only timidly contributed to the growth of Africa. Rather mentalities have not changed vis-à-vis social and economic development and the question whether social media has caused more harm than good still hovers. However, communication remains a non-negotiable tool in development. In this context, a more developmental approach in social communication is undoubtedly the most essential thing African requires.
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